Midlands Connect
- Creative concept & technical printing advice for reports
- Design & production of banners and other physical marketing products
- Brand refresh & brand guidelines
- Creation of presentation materials & templates
We were asked to create a concept for their ‘Routes to Growth’ reports, which brought together updates on multiple projects that were being developed across multiple local authorities at the time. The report also provided updates from each local authority area in turn, including quotes and supporting data from local businesses who would benefit from the proposals. We had to collate high resolution, print quality logos from not only the local authorities but also Chambers, LEPs, National Agencies and other transport partners.
As well as advising on the technical printing approach for the report (including spot-UV on the cover spread) we also created a suite of large-format banners, presentation content and other engagement materials for their launch event at Birmingham’s Millennium Point.
We were re-commissioned by Midlands Connect to update their branding, re-vamping their existing logo and issuing a series of guidelines and templates for everything from pull-up banners and large-format printing to smaller physical items such as leaflets, booklets and business cards. We also provided them with visual resources to use for digital applications, for example we created and provided an icon logo for use on social media and other online platforms.